5-Star Rated Practice in MetroWest MA

Why Patients Choose Innova Smiles

We built this practice on a simple idea: give honest advice, be gentle, and let the clinical results speak for themselves. Here is what patient-first dentistry looks like in practice.

Book Online Now (508) 481-0110

5.0 / 5.0

Google Rating

100% Continuity

Single Doctor Across Visits

Itemized Fees

Written Estimates Upfront

FICOI & FAAIP

Dual Implant Fellowships

National Consumer Advisory Board

FICOI — Dr. Fatima is a Fellow of the International Congress of Oral Implantologists

ICOI Fellow (FICOI)

FAAIP — Dr. Fatima is a Fellow of the American Academy of Implant Prosthodontics

AAIP Fellow — Prosthodontics

Dr. Fatima is a certified member of the American Academy of Facial Esthetics (AAFE)

AAFE Certified — Facial Aesthetics

NYU College of Dentistry — D.D.S.

DenScore — Innova Smiles listed in the DenScore directory of Marlborough, MA dental practices

DenScore Listed — Marlborough

Dr. Ambereen Fatima, D.D.S. — FICOI · FAAIP|same doctor across visits|written treatment and fee details

Dr. Ambereen Fatima

DDS (NYU) • Dual Fellow (FICOI, FAAIP)

Lead Dentist & Founder

Fellowship-Trained. NYU Educated. Marlborough Based.

Dr. Fatima holds dual fellowships in implant dentistry (FICOI & FAAIP), credentials earned through post-doctoral training of general dentists nationwide. She performs complex implant, cosmetic, and restorative care directly, with specialist co-management when appropriate. She trained at NYU College of Dentistry and has completed hundreds of smile transformations right here in Marlborough.

NYU College of Dentistry
FICOI & FAAIP Fellowships
Implants, Cosmetic & Aligners
5-Star Google Verified
Spanish & Portuguese Care
AAFE Facial Aesthetics

Book a Visit with Dr. Fatima Full bio & credentials

Hear From Dr. Fatima

Our Philosophy of Patient-First Dental Care

Watch Dr. Fatima discuss how we approach patient comfort, honest treatment planning, and 100% metal-free materials.

Private Practice vs. Corporate Chains

The Difference Between Corporate Clinics and a Dedicated Doctor

Many dental practices in MetroWest are owned by corporate dental support organizations (DSOs) with rotating associate dentists. Here is how our doctor-owned private practice compares.

Innova Smiles

Doctor-Owned Private Care

Led by Dr. Ambereen Fatima (FICOI, FAAIP)

Same Doctor Every Single Visit:
Dr. Fatima personally diagnoses, treats, and follows up on your care year after year.
Unhurried 60–90 Minute Appointments:
Comprehensive time dedicated to explaining options, answering questions, and reviewing 3D imaging.
Dual Fellowship Expertise in Implants:
Advanced credentials (FICOI, FAAIP) and 5D digital smile technology directly in-house.
Transparent, Zero-Pressure Treatment Plans:
We verify insurance upfront and provide written estimates before any procedure begins.
Continuous Care & Backup Coverage:
A trusted network of vetted local MetroWest dental colleagues ensures uninterrupted emergency coverage when Dr. Fatima is away.

Schedule with Dr. Fatima Learn our practice philosophy

Corporate Dental Chains (DSOs)

Investor-owned multi-location groups

High Associate Turnover:
Patients frequently see a different dentist at every visit, requiring you to re-explain your history.
Production Quotas & Rushed Visits:
Strict corporate appointment windows often leave little time for questions or dental anxiety care.
Frequent Specialist Referrals:
Routine implant or cosmetic consultations are often referred out to distant satellite clinics.
Centralized Call Centers:
Phone calls routed off-site rather than directly to the clinical team who knows you.

Experience the peace of mind that comes with one dedicated doctor for your family.

What Makes Innova Smiles Different

Not generic slogans — 9 specific, measurable commitments that set our Marlborough practice apart.

5D Digital Diagnostics

RayFace 5D scanner and 3D CBCT imaging in our diagnostic suite. We view your teeth, jawbone, and facial structure in 3D before touching a single instrument.

Explore practice technology

Respectful & Unhurried Appointments

Appointments are planned with full time for questions, examination, and clear next steps. You never feel rushed out of the chair.

Written Estimates Upfront

You receive a detailed, line-by-line cost breakdown before treatment begins. Every dollar accounted for, insurance benefits verified.

Insurance & financing

100% Mercury-Free & Biocompatible

We place composite resins and ceramic restorations that bond directly to natural teeth. Zero mercury, zero metal, natural tooth strength.

Biocompatible care

Digital Smile Design

For cosmetic cases, our Digital Smile Design lets you preview your transformation on-screen before treatment starts. Adjust until you love it.

Explore veneer preview

Same-Day Emergency Slots

Severe pain doesn't wait. We reserve dedicated emergency capacity every business day. Call in the morning and we'll see you that day.

Emergency care

Comprehensive Care Under One Roof

Implants, clear aligners, veneers, children's dental care, and facial aesthetics — performed by Dr. Fatima's team with specialist co-management when appropriate. All in a ground-level medical-building suite with free parking directly outside the door and full wheelchair access.

7 Objective Evaluation Standards

Evaluate MetroWest dental practices against our 7 clinical, technological, and ethical standards before choosing your dental home.

Read evaluation guide

Active Community Support

Proud sponsor of MYBA, HYBS, and ABSA youth baseball & softball leagues, the Southborough Gobble Wobble 5K, and 100 school backpacks with the Marlborough Chamber.

Community & sponsorships

Comfortable, state-of-the-art dental treatment room at Innova Smiles in Marlborough, MA

The Patient Experience

Designed for People Who Dread the Dentist

We built every detail of our Marlborough studio around patient comfort, not because it's trendy, but because anxious patients make better health decisions when they feel safe and heard.

Noise-canceling headphones & Netflix during treatment
Coffee bar & beverage station in the waiting area
DentalVibe vibration anesthesia & premium topical numbing
Ceiling-mounted screens: watch your procedure or a show
Warm blankets, lip balm, and aromatherapy upon request

Our Gentle Approach to Dental Anxiety →

What Our Patients Say

Real reviews from patients across Marlborough, Hudson, Southborough, and MetroWest.

5-Star

on Google

Patient Reviews

Real reviews from families across MetroWest Massachusetts.

“I had a great experience at Innova Smiles in Boston. I was visiting the city when I suddenly developed severe dental pain, and they were able to give me an immediate appointment, which was such a relief. After examining me, they diagnosed the issue as needing a root canal, and everything was handled with so much care and professionalism. Dr. Fatima was incredibly kind, welcoming, and supportive. She is very soft-spoken, patient, and took her time explaining the procedure, which really helped put me at ease during a stressful moment. The clinic itself is beautiful—clean, well-decorated, and very comfortable. I really appreciated the little thoughtful touches like cold water and drinks for patients. There was hardly any waiting time, and the dental assistant was also very friendly and attentive. My X-rays were taken quickly, and the Dr Fatima personally checked in with me afterward. I also want to mention the receptionist, who explained the billing very clearly. Everything was transparent with no hidden charges, which I truly appreciated. As a high school teacher I appreciate someone who explains things clearly. I wish I could have packed her and take her with me to Illinois. Overall, it was an excellent experience from start to finish. I would highly recommend Innova Smiles to anyone looking for caring, high-quality dental care.”

Mariam Khan

Posted January 2026

“I had an outstanding experience with Dr. Fatima at Innova Smiles in Marlborough. From the moment I walked in, I felt genuinely cared for and never rushed. Dr. Fatima combines exceptional dental expertise with a level of compassion and attention that is truly rare. What stood out most was how much time she took to explain everything clearly, answer questions patiently, and make sure I felt comfortable throughout the process. You can tell she truly cares about her patients and wants them to feel confident about their smile, not just complete a procedure and move on. Her attention to detail, professionalism, and warm personality immediately build trust. The entire team at Innova Smiles is welcoming, organized, and makes the experience stress-free. If you're looking for a dentist who is knowledgeable, caring, honest, and genuinely invested in your comfort and smile, I highly recommend Dr. Fatima at Innova Smiles. One of the best dental experiences I've had!”

Mir Ali

Posted May 2026

“I had a wonderful experience at Innova Smiles. As a diabetic patient, I'm always extra careful about my dental care, but the team here made me feel completely comfortable and well taken care of. I went in for a cleaning, deep cleaning, and a complete scan for an implant, and everything was handled with great professionalism. Dr. Fatima is extremely knowledgeable, thorough, and takes the time to explain each step clearly. I really appreciated the use of modern technology like digital scanning. Pam the hygienist did a great job with the deep cleaning. Sam was kind and friendly during the 3D scanning. I highly recommend Innova Smiles to anyone looking for high-quality dental care with new technology in Marlborough.”

Naaz Fatima

Posted April 2026

“I had my examination, root canal, and crown done at this clinic, and the experience was exceptional. Dr. Fatima’s expertise, combined with the use of advanced technology and a highly skilled, well-trained staff, made the entire procedure remarkably smooth and painless. The team was professional, attentive, and reassuring throughout, which made a huge difference. The clinic itself is extremely clean, hygienic, and well-organized, creating a comfortable and safe environment. I highly recommend this clinic to anyone looking for quality dental care with professionalism, precision, and genuine patient care.”

Yasir Usmani

Posted January 2026

“I had to visit Innova Smiles in Marlborough for an emergency dental issue, and I'm really grateful for the care I received from Dr. Fatima. I was in quite a lot of pain, but the team managed to see me quickly and made the whole experience much less stressful. Dr. Fatima was very professional, gentle, and clearly explained what the problem was and what needed to be done. She treated the issue efficiently and made sure I was comfortable throughout the procedure. The staff at the clinic were also very friendly and helpful. Overall, it was a very positive experience, especially for an emergency visit. I would definitely recommend Innova Smiles and Dr. Fatima.”

Manzoor Khan

Posted April 2026

“I’ve had a consistently positive and enjoyable experience with Innova Smiles. So far, I’ve received routine cleanings, fillings, whitening, a root canal, and a crown - all completed through this office (with referrals when needed). Dr. Fatima and her team are true professionals who make what is normally an unpleasant experience feel comfortable and even pleasant. The hygienist on my first visit was great. Samantha, Sylvia, and the friendly receptionist were especially memorable for their warm and attentive care. After visiting several other dentists in both private and government clinics, Innova Smiles is easily the standout. I’m really glad I found them!”

Kailey

Posted July 2026

“I've had a couple of fantastic experiences here recently! My first visit was for a routine cleaning and check-up, and the team was incredibly thorough, friendly, and efficient. My second visit was to start the prep work for a crown. I was a bit nervous, but Dr. Fatima and the staff made sure the entire process was completely comfortable and seamless. They took the time to explain each step clearly and truly prioritize patient comfort. I highly recommend this practice for anyone looking for top-notch dental care!”

Joe Atwood

Posted May 2026

“I am someone along with many others who have had to have a lot of dental work done over the years. I was with the same practice for 35 years. I, like many others had the same dentist for all those years. When Dr O'Brien was about to retire and had sold the practice to Innova Smiles, I was very apprehensive as I know others would feel with having a new dentist after so many years. I know now that Dr O'Brien made a fabulous choice when he sold the business to Dr. Fatima. She has a way of creating a calm and caring atmosphere. The staff she has chosen are kind and extremely capable just as she is.”

Paula Murphy

Posted May 2026

“After several attempts of just repairing my two top front teeth of chipping, I decided that this was not the answer for me. I Just completed my procedure for two top front crowns at Innova Smiles Dental with Dr. Fatima. She went over the procedure for the crowns and the that this was the way to go. She and her fantastic staff did an amazing job and I could not be any more happier of the results. I highly recommend Innova Smiles, Dr. Fatima and her great staff.”

Thomas Goddard

Posted June 2026

“I'm from Chicago and currently visiting Boston. While here, I developed a toothache and visited Innova Smiles. The team provided exceptional care, ultimately extracting the tooth and fitting me with a partial flipper. They use advanced technology, including the Trios 5 intraoral scanner, which creates a precise 3D model for the flipper. The staff was courteous, the facility is outstanding, and the pricing was transparent and reasonable. Highly recommend.”

Azeem Shareef

Posted April 2026

“Dr. Fatima is excellent, She listens to you and pays attention to details and explains her diagnosis and suggested treatment. My higenist here is also excelent and caring. I've had many great dentist over the years and these people are tops! I had a filling in a front tooth today. You all know how important that tooth is to your smile, Dr. Fatima did the filling without novicain so that I would not have numb lips after the filling, She is a master of her profession!”

Robert Firnstein

Posted July 2026

“Excellent and attentive staff. Caryn and Grisel are amazing! My boys felt very comfortable with them. Dr Fatima is so kind and caring. Very clean and modern office. Highly recommend this office especially if you’re afraid of the dentist.”

MASGS007

Posted August 2026

Read all patient reviews

Frequently Asked Questions

Common questions about choosing Innova Smiles as your dental home.

Yes, from age 1 or the first tooth. Dr. Fatima is a general dentist who treats the whole family.

Photo ID, insurance card, a list of medications, and any recent X-rays if you have them; forms can be completed online in advance.

Monday–Thursday 9 AM–5 PM, Friday 9 AM–1 PM. Closed New Year's Day, Memorial Day, July 4th, Labor Day, Thanksgiving and Christmas.

Yes, Innova Smiles is currently accepting new patients from Marlborough and the surrounding MetroWest communities. We see patients for routine cleanings, second opinions, emergency care, and everything in between. Call or book online to get started.

While our modern practice is located in Marlborough, MA, we serve patients from many neighboring towns. We regularly welcome families traveling from Hudson, Northborough, Southborough, Westborough, and Sudbury. We are easy to reach and have free parking at the door.

We accept most major PPO dental plans in the Marlborough area, including Delta Dental, Blue Cross Blue Shield, Cigna, Aetna, MetLife, Guardian, Humana, United Healthcare, and United Concordia. We verify your insurance for free before your first visit so you know what is covered and what you will owe. We file all claims for you. For patients without insurance, our In-House Membership Plan and flexible financing keep care affordable. Call (508) 481-0110 or visit our insurance page to verify your plan.

Our Marlborough, MA team provides dental care in English, Spanish, and Portuguese. Several full-time team members speak Spanish, and members of our team speak Portuguese, so you can communicate comfortably from your first phone call through follow-up care, with no need to bring someone to translate. Just tell us your preferred language when you call or book online, and see our Spanish-speaking dentist and Portuguese-speaking dentist pages to learn more.

Yes. Several of our full-time team members speak Spanish, and members of our team speak Portuguese as well. Whether you prefer Spanish or Portuguese, you can communicate comfortably with us from your first phone call through your follow-up care, with no need to bring a family member to translate. Just let us know your preferred language when you call or book online.

Yes. Members of our full-time team speak Portuguese and care for our Brazilian and Portuguese-speaking patients from the first phone call through follow-up care, with no need to bring a family member to translate. Let us know you would prefer Portuguese when you call or book online, and we will be glad to help.

Innova Smiles is a private dental practice and does not participate in MassHealth or Medicaid. If you need to use your MassHealth dental benefits directly, we recommend checking the MassHealth Dental directory (masshealthdental.net) or contacting a local community health center for in-network clinic options.

While Dr. Fatima personally oversees your treatment for continuous doctor-patient care, your oral health is never without coverage. When Dr. Fatima is attending advanced continuing education, on scheduled leave, or unexpectedly unavailable, Innova Smiles maintains an established on-call backup network of trusted, vetted local MetroWest dentists and dental specialists. Because all of your digital X-rays, 3D CBCT scans, and clinical treatment notes are securely stored in our digital health system, any urgent needs, post-procedure questions, or dental emergencies are handled seamlessly without disruption or delay.

Innova Smiles is conveniently located at 340 Maple St, Suite 100, right here in Marlborough, MA. Our ground-floor clinic is fully accessible, features the latest digital dental technology, and provides entirely free, easy-access parking to make your visit as stress-free as possible.

Yes, our popular In-House Membership Plan is perfect for patients without traditional dental insurance. For a flat annual fee, members receive two cleanings, exams, and X-rays per year, plus significant, transparent discounts on all additional cosmetic and restorative treatments provided in our Marlborough office.

We believe financial concerns should never prevent you from getting a healthy smile. That is why we partner with CareCredit and Cherry to offer flexible payment plans, including 0% interest options for qualifying patients. These options let you break your treatment into manageable monthly installments that fit your budget. We also offer an In-House Membership Plan for patients without insurance that includes all preventive care at a flat annual fee and takes a flat 20% off our standard fees on restorative and cosmetic treatments. Our team discusses all financial options upfront so there are no surprises. Learn more at our Insurance & Financing page or call (508) 481-0110.

Innova Smiles keeps costs manageable with an in-house membership plan that includes preventive care and takes a flat 20% off our standard fees on everything else. We also accept most major PPO plans and offer 0% financing for larger treatments.

Yes. We are in-network with Delta Dental (Premier and PPO), Blue Cross Blue Shield of MA (Dental Blue PPO, Dental Blue 65 and Medicare HMO plans), Cigna and Altus (select plans), Guardian and Humana. Aetna, MetLife, UnitedHealthcare, Ameritas, United Concordia and Principal are PPO plans we are out-of-network with — you can still be seen here, we file the claim, and the plan pays its out-of-network rate. Either way you get a written estimate first. We also offer an in-house membership plan for patients without traditional insurance coverage.

Face-Driven Dentistry at Innova Smiles uses 3D facial scanning to align your smile with your unique facial features. Unlike traditional methods that only look at teeth, Dr. Fatima analyzes your lip line, jaw structure, and facial symmetry to create results that look natural from every angle.

Conveniently located at 340 Maple St, Suite 100, Innova Smiles is just minutes from the I-495 and Route 20 corridor in Marlborough. Our central location makes us a top choice for Southborough residents and MetroWest commuters looking for high-tech dental care on their way home.

Innova Smiles offers a Private Membership Plan to ensure affordable care for patients without insurance. For a flat annual fee, members receive two cleanings, all necessary X-rays, and significant discounts on high-value procedures like crowns, implants, and fillings, with no waiting periods or annual maximums.

We reserve specific times every business day (Mon–Fri) for new patients and unexpected emergencies. In most cases, we can fit new patient visits within 24 to 48 hours, so you are not waiting weeks to be seen.

Everyone deserves a healthy smile regardless of their immediate budget. We partner with CareCredit and other trusted lenders to offer flexible, 0% interest monthly financing plans so you can break up major treatment costs into manageable payments.

Yes! You can text Innova Smiles directly at (508) 481-0110. Texting is ideal for quick questions, scheduling inquiries, or directions. If you need to book an appointment or get answers after hours, our online scheduler and 24/7 virtual assistant are available around the clock.

You have four convenient ways to reach our team: (1) Book online anytime using our 24/7 direct scheduler, (2) Chat with our 24/7 virtual assistant Annie for instant self-service booking and questions, (3) Call our office at (508) 481-0110 during business hours (Mon–Thu 9 AM–5 PM, select Fridays 9 AM–1 PM), or (4) Text us directly at (508) 481-0110. You can also send us a message through our website contact form.

Yes — same location, continued practice. Innova Smiles continues the dental practice that Dr. Daniel R. O'Brien, DMD led at 340 Maple St in Marlborough for over 36 years. Dr. O'Brien transitioned the practice to Dr. Ambereen Fatima in 2025 and has since retired, and Dr. Fatima now personally leads every appointment. Longtime patients are warmly welcomed — call (508) 481-0110 and our team will help you pick up right where you left off.

Why Patients Choose Innova Smiles

Fellowship-Trained. NYU Educated. Marlborough Based.

Our Philosophy of Patient-First Dental Care

The Difference Between Corporate Clinics and a Dedicated Doctor

Doctor-Owned Private Care

Corporate Dental Chains (DSOs)

What Makes Innova Smiles Different

5D Digital Diagnostics

Respectful & Unhurried Appointments

Written Estimates Upfront

100% Mercury-Free & Biocompatible

Digital Smile Design

Same-Day Emergency Slots

Comprehensive Care Under One Roof

7 Objective Evaluation Standards

Active Community Support

Designed for People Who Dread the Dentist

What Our Patients Say

Patient Reviews

Frequently Asked Questions

Do you see children?

What should I bring to a first visit?

What are your hours?

Are you accepting new patients at your Marlborough, MA dental office?

What areas do you serve besides Marlborough?

What types of dental insurance do you accept at your Marlborough office?

What languages does the Innova Smiles team speak?

Do you have Spanish-speaking staff?

Do you have Portuguese-speaking staff?

Do you accept MassHealth or Medicaid?

What happens if Dr. Fatima is away or unavailable when I need dental care?

Where are you located in Marlborough?

Do you offer an in-house membership plan?

What payment plans or financing options do you offer?

Looking for an affordable dentist in Marlborough, MA?

Does Innova Smiles in Marlborough, MA accept PPO dental insurance?

What makes "Face-Driven Dentistry" different from regular dental care?

Is Innova Smiles dental office easy to reach from I-495 or Southborough?

Is there an in-house dental membership plan for patients without insurance?

How quickly can I get an appointment as a new patient?

Do you offer payment plans for expensive dental work?

Can I text the Innova Smiles dental office in Marlborough, MA?

What are the ways to contact or book an appointment at Innova Smiles?

I was a patient of Dr. Daniel O'Brien — is Innova Smiles the same office?

Patient Reviews

Do you see children?

What should I bring to a first visit?

What are your hours?

Are you accepting new patients at your Marlborough, MA dental office?

What areas do you serve besides Marlborough?

What types of dental insurance do you accept at your Marlborough office?

What languages does the Innova Smiles team speak?

Do you have Spanish-speaking staff?

Do you have Portuguese-speaking staff?

Do you accept MassHealth or Medicaid?

What happens if Dr. Fatima is away or unavailable when I need dental care?

Where are you located in Marlborough?

Do you offer an in-house membership plan?

What payment plans or financing options do you offer?

Looking for an affordable dentist in Marlborough, MA?

Does Innova Smiles in Marlborough, MA accept PPO dental insurance?

What makes "Face-Driven Dentistry" different from regular dental care?

Is Innova Smiles dental office easy to reach from I-495 or Southborough?

Is there an in-house dental membership plan for patients without insurance?

How quickly can I get an appointment as a new patient?

Do you offer payment plans for expensive dental work?

Can I text the Innova Smiles dental office in Marlborough, MA?

What are the ways to contact or book an appointment at Innova Smiles?

I was a patient of Dr. Daniel O'Brien — is Innova Smiles the same office?