Name: Meet Dr. Fatima — Dental Philosophy at Innova Smiles, Marlborough, MA
Uploaded: 2026-03-12T20:04:37+00:00
Duration: 26 s
Channel: Ambereen Fatima
Description: Dr. Ambereen Fatima, DDS, FICOI, FAAIP, shares her patient-first philosophy and what drives her passion for dentistry at Innova Smiles in Marlborough, MA.

Question 1

Do you see children?

Accepted Answer

Yes, from age 1 or the first tooth. Dr. Fatima is a general dentist who treats the whole family.

Question 2

What should I bring to a first visit?

Accepted Answer

Photo ID, insurance card, a list of medications, and any recent X-rays if you have them; forms can be completed online in advance.

Question 3

What are your hours?

Accepted Answer

Monday–Thursday 9 AM–5 PM, Friday 9 AM–1 PM. Closed New Year's Day, Memorial Day, Independence Day (July 4th), Labor Day, Thanksgiving and Christmas.

Question 4

Are you accepting new patients at your Marlborough, MA dental office?

Accepted Answer

Yes, Innova Smiles is currently accepting new patients from Marlborough and the surrounding MetroWest communities. We see patients for routine cleanings, second opinions, emergency care, and everything in between. Call or book online to get started.

Question 5

What areas do you serve besides Marlborough?

Accepted Answer

While our modern practice is located in Marlborough, MA, we serve patients from many neighboring towns. We regularly welcome families traveling from Hudson, Northborough, Southborough, Westborough, and Sudbury. We are easy to reach and have free parking at the door.

Question 6

What types of dental insurance do you accept at your Marlborough office?

Accepted Answer

We accept all PPO dental plans. We are in-network with Delta Dental (Premier and PPO), Blue Cross Blue Shield of MA (Dental Blue PPO, Dental Blue 65 and Medicare HMO plans), Cigna and Altus (select plans), Guardian and Humana, plus many Aetna and MetLife plans through Guardian's network-sharing agreement and many United Concordia plans through Humana's; UnitedHealthcare, Ameritas, Principal and the plans outside those agreements are out-of-network. Benefits verification is free. Once you've booked your appointment and returned your forms, we'll verify your insurance benefits and call you with a breakdown within three business days. We file all claims for you. For patients without insurance, our In-House Membership Plan and flexible financing keep care affordable. Visit our insurance page for plan information and booking details.

Question 7

What languages does the Innova Smiles team speak?

Accepted Answer

Our Marlborough, MA team provides dental care in English, Spanish, and Portuguese. Several full-time team members speak Spanish, and members of our team speak Portuguese, so you can communicate comfortably from your first phone call through follow-up care, with no need to bring someone to translate. Just tell us your preferred language when you call or book online, and see our Spanish-speaking dentist and Portuguese-speaking dentist pages to learn more.

Question 8

Do you have Spanish-speaking staff?

Accepted Answer

Yes. Several of our full-time team members speak Spanish, and members of our team speak Portuguese as well. Whether you prefer Spanish or Portuguese, you can communicate comfortably with us from your first phone call through your follow-up care, with no need to bring a family member to translate. Just let us know your preferred language when you call or book online.

Question 9

Do you have Portuguese-speaking staff?

Accepted Answer

Yes. Members of our full-time team speak Portuguese and care for our Brazilian and Portuguese-speaking patients from the first phone call through follow-up care, with no need to bring a family member to translate. Let us know you would prefer Portuguese when you call or book online, and we will be glad to help.

Question 10

Do you accept MassHealth or Medicaid?

Accepted Answer

Innova Smiles is a private dental practice and does not participate in MassHealth or Medicaid. If you need to use your MassHealth dental benefits directly, we recommend checking the MassHealth Dental directory (masshealthdental.net) or contacting a local community health center for in-network clinic options.

Question 11

What happens if Dr. Fatima is away or unavailable when I need dental care?

Accepted Answer

While Dr. Fatima personally oversees your treatment for continuous doctor-patient care, your oral health is never without coverage. When Dr. Fatima is attending advanced continuing education, on scheduled leave, or unexpectedly unavailable, another dentist covers urgent needs. Because your X-rays, any scans and your clinical notes are stored in our digital records system, the covering dentist has them on hand for urgent needs, post-procedure questions or emergencies.

Question 12

Where are you located in Marlborough?

Accepted Answer

Innova Smiles is conveniently located at 340 Maple St, Suite 100, right here in Marlborough, MA. Our ground-floor clinic is fully accessible, features the latest digital dental technology, and provides entirely free, easy-access parking to make your visit as stress-free as possible.

Question 13

Do you offer an in-house membership plan?

Accepted Answer

Yes, our popular In-House Membership Plan is perfect for patients without traditional dental insurance. For a flat annual fee, members receive two cleanings, exams, and X-rays per year, plus significant, transparent discounts on all additional cosmetic and restorative treatments provided in our Marlborough office.

Question 14

What payment plans or financing options do you offer?

Accepted Answer

We believe financial concerns should never prevent you from getting a healthy smile. That is why we offer 0% APR financing through Cherry, subject to credit approval, and we also accept CareCredit. These options let you break your treatment into manageable monthly installments that fit your budget. We also offer an In-House Membership Plan for patients without insurance that includes all preventive care at a flat annual fee and takes a flat 20% off our standard fees on restorative and cosmetic treatments. Our team discusses all financial options upfront so there are no surprises. Learn more at our Insurance & Financing page or call (508) 481-0110.

Question 15

Looking for an affordable dentist in Marlborough, MA?

Accepted Answer

Innova Smiles keeps costs manageable with an in-house membership plan that includes preventive care and takes a flat 20% off our standard fees on everything else. We also accept all PPO plans and offer 0% APR financing through Cherry for larger treatments, subject to credit approval.

Question 16

Does Innova Smiles in Marlborough, MA accept PPO dental insurance?

Accepted Answer

Yes. We are in-network with Delta Dental (Premier and PPO), Blue Cross Blue Shield of MA (Dental Blue PPO, Dental Blue 65 and Medicare HMO plans), Cigna and Altus (select plans), Guardian and Humana. Many Aetna and MetLife plans are also in-network through Guardian's network-sharing agreement, and many United Concordia plans through Humana's network-sharing agreement; UnitedHealthcare, Ameritas, Principal and the Aetna, MetLife and United Concordia plans outside those agreements are PPO plans we are out-of-network with — you can still be seen here, we file the claim, and the plan pays its out-of-network rate. Either way you get a written estimate first. We also offer an in-house membership plan for patients without traditional insurance coverage.

Question 17

What makes "Face-Driven Dentistry" different from regular dental care?

Accepted Answer

Face-Driven Dentistry at Innova Smiles uses 3D facial scanning to align your smile with your unique facial features. Unlike traditional methods that only look at teeth, Dr. Fatima analyzes your lip line, jaw structure, and facial symmetry to create results that look natural from every angle.

Question 18

Is Innova Smiles dental office easy to reach from I-495 or Southborough?

Accepted Answer

Innova Smiles is at 340 Maple St, Suite 100, Marlborough — on Maple Street (Route 85), just south of Route 20 and near I-495. From Southborough, take Route 85 North; it becomes Maple Street, and the office is on the right before Route 20.

Question 19

Is there an in-house dental membership plan for patients without insurance?

Accepted Answer

Innova Smiles offers a Private Membership Plan to ensure affordable care for patients without insurance. For a flat annual fee, members receive two cleanings, all necessary X-rays, and significant discounts on high-value procedures like crowns, implants, and fillings, with no waiting periods or annual maximums.

Question 20

How quickly can I get an appointment as a new patient?

Accepted Answer

New-patient appointments are typically available within 1–2 weeks, and same-week openings may be available. Dental emergencies are seen the same day during office hours.

Question 21

Do you offer payment plans for expensive dental work?

Accepted Answer

Everyone deserves a healthy smile regardless of their immediate budget. We offer 0% APR financing through Cherry, subject to credit approval, and we also accept CareCredit, so you can break up major treatment costs into manageable payments.

Question 22

Can I text the Innova Smiles dental office in Marlborough, MA?

Accepted Answer

Yes! You can text Innova Smiles directly at (508) 481-0110. Texting is ideal for quick questions, scheduling inquiries, or directions. If you need to book an appointment or get answers after hours, our online scheduler and 24/7 virtual assistant are available around the clock.

Question 23

What are the ways to contact or book an appointment at Innova Smiles?

Accepted Answer

You have four convenient ways to reach our team: (1) Book online anytime using our 24/7 direct scheduler, (2) Chat with our 24/7 virtual assistant Annie for instant self-service booking and questions, (3) Call our office at (508) 481-0110 during business hours (Mon–Thu 9–5, Fri 9–1), or (4) Text us directly at (508) 481-0110. You can also send us a message through our website contact form.

Question 24

I was a patient of Dr. Daniel O'Brien — is Innova Smiles the same office?

Accepted Answer

Yes — same location, continued practice. Innova Smiles continues the dental practice that Dr. Daniel R. O'Brien, DMD led at 340 Maple St in Marlborough for over 36 years. Dr. O'Brien transitioned the practice to Dr. Ambereen Fatima in 2025 and has since retired, and Dr. Fatima now personally leads every appointment. Longtime patients are warmly welcomed — call (508) 481-0110 and our team will help you pick up right where you left off.

Question 25

Is Innova Smiles part of a dental chain or a DSO?

Accepted Answer

No. A dental support organization (DSO) is a company that owns or manages a group of dental offices, and the dentists who treat you work for or alongside it. Innova Smiles is owned and operated by Dr. Ambereen Fatima, DDS, through I-Smile Dental Arts Studio, P.C., and she is the only dentist in the practice, so the person who examines you is the person who owns the practice and plans your care. For scale, the American Dental Association's Health Policy Institute reported that 13% of U.S. dentists were affiliated with a DSO in 2022.

Question 26

Do you give second opinions on treatment plans from other offices?

Accepted Answer

Yes. Bring the written plan and any X-rays you have (most offices release copies at no charge). Dr. Fatima examines you, compares the plan with what she sees, takes a 3D CBCT scan when the case needs one, and gives you her own written estimate so you can compare the two. The visit is free for Spark clear aligners, dental implants, porcelain veneers, smile makeovers and major surgical treatment plans (for example full-arch implants or extractions with bone grafting); for other treatment a standard exam and consultation fee applies. There is no pressure to switch; see our second-opinion page for how the visit works.

Why Patients Choose Innova Smiles