Press & Media

In the News

Innova Smileshas been recognized by national and local press for Dr. Ambereen Fatima’s approach to conservative, evidence-led dentistry. Here’s a selection of recent features.

Newsweek & Yahoo Health

National

May 24, 2026By Daniella Gray

I'm a Dentist — Here Are 5 'Healthy' Foods I'd Never Snack On

Newsweek (syndicated on Yahoo Health) interviewed Dr. Fatima on why five common 'healthy' snacks — dried fruit, smoothies, citrus, granola bars, and flavored yogurt — can quietly damage enamel and feed cavities. The piece reframes the public-health rule that dental risk depends less on what you eat than on how long it sits on your teeth.

“Chocolate clears from your mouth quickly; a raisin can sit in a molar all afternoon.”
— Dr. Ambereen Fatima

“It's less about what you eat and more about how long it sits on your teeth.”
— Dr. Ambereen Fatima

Read the full article

AOL

National

May 5, 2026By Ash Jurberg

This Is Why Your 'Perfect' American Smile Might Actually Be Creeping People Out Abroad

AOL (syndicated from BuzzFeed) asked Dr. Fatima why the ultra-white, ultra-symmetrical 'American smile' reads as unnatural in much of the world. She points to a conservative-dentistry view: the most striking results come from protecting healthy enamel, not aggressively reshaping it for a manufactured look.

“Patients are frequently willing to aggressively grind down perfectly healthy, virgin enamel just to achieve a manufactured, symmetrical Hollywood smile.”
— Dr. Ambereen Fatima

Learn about conservative cosmetic dentistry

Read the full article

BuzzFeed

National

May 5, 2026By Ash Jurberg

“Slightly Suspicious”: Turns Out, Dentists In Other Countries Are Seriously Put Off By American Teeth

BuzzFeed asked dentists why the ultra-white 'American smile' reads as artificial overseas. Dr. Fatima's contribution focuses on a consumer-safety warning many readers miss: the real danger of unsupervised, high-strength at-home whitening.

“High-concentration peroxide should be treated as a medical procedure. Over-the-counter whitening without custom-fitted trays can cause chemical burns on gums and permanent enamel damage.”
— Dr. Ambereen Fatima

Learn about professionally supervised whitening

Read the full article

MSN

National

May 5, 2026By Ash Jurberg

This Is Why Your 'Perfect' American Smile Might Actually Be Creeping People Out Abroad

Carried to MSN's national Health & Wellness audience, the feature puts Dr. Fatima's conservative-dentistry view in front of millions of readers: the most natural-looking results come from preserving healthy enamel rather than reshaping it for a uniform, manufactured look.

“Patients are frequently willing to aggressively grind down perfectly healthy, virgin enamel just to achieve a manufactured, symmetrical Hollywood smile.”
— Dr. Ambereen Fatima

Learn about conservative cosmetic dentistry

Read the full article

Community Advocate

Local

April 25, 2026

Innova Smiles celebrates new era of dentistry on Maple Street

The Community Advocate covered the ribbon-cutting at 340 Maple Street, where Mayor J. Christian Dumais, the Marlborough Regional Chamber of Commerce, members of the City Council, and 25+ community guests joined Dr. Fatima to mark the practice's next chapter.

“This office has been part of Marlborough for over 55 years. We want people to know that same level of care is still here — we've just added new technology and new ways to help patients with everything from dental implants and veneers to Invisalign and emergency care.”
— Dr. Ambereen Fatima

Learn about dental implants & restorative care

Read the full article

Patch

Hyperlocal

April 9, 2026By Jessie Castellano, Patch Staff

New Dental Practice Moves Into Longtime Marlborough Dentist Space

Patch told the continuity story of 340 Maple Street: a practice started by the late Dr. James Naumes, led for 36 years by Dr. Daniel R. O'Brien, and transitioned to Dr. Ambereen Fatima on May 1, 2025.

“I have had the pleasure of getting to know Dr. Fatima, and I am confident that she shares the same commitment to providing exceptional dental care in a warm and compassionate environment.”
— Dr. Daniel R. O'Brien

Read the full article

HuffPost

National

April 7, 2026By Ash Jurberg

Americans' Perfect White Teeth Seem Odd To People In Other Countries

HuffPost asked Dr. Fatima about the contrast between functional dentistry practiced in other countries and America's cosmetic-focused approach — including the real risks of over-the-counter whitening.

“Patients are frequently willing to aggressively grind down perfectly healthy, virgin enamel just to achieve a manufactured, symmetrical Hollywood smile.”
— Dr. Ambereen Fatima

“High-concentration peroxide should be treated as a medical procedure. Over-the-counter whitening without custom-fitted trays can cause chemical burns on gums and permanent enamel damage.”
— Dr. Ambereen Fatima

Learn about professional teeth whitening

Read the full article

My Southborough

SponsoredHyperlocal

March 30, 2026By Beth Melo

Southborough Mom Opens 'Concierge-Style' Dental Studio Just 8 Minutes from Town Center

A sponsored placement on My Southborough introducing the practice to neighbors. Dr. Fatima — a longtime Southborough resident and mother — talks through the studio's 3D digital workflow, spa-style amenities, and a complimentary professional whitening offer for Southborough residents who book through the piece.

“I wanted to build a place where my own neighbors would feel completely at ease.”
— Dr. Ambereen Fatima

Read the full article

WMCT-TV

Hyperlocal

March 12, 2024

Chamber Spotlight: Ambereen Fatima, DDS, Innova Smiles

Marlborough Community Television's Chamber Spotlight, hosted by Marlborough Regional Chamber CEO Michelle Mercier, features Dr. Fatima on modern dentistry and the confidence a healthy smile brings — including why she became a dentist and a tour of the practice's technology and patient amenities.

Watch the segment

Now welcoming new patients.

Your first visit is $0 with most PPO insurance — exam, cleaning, and X-rays included.

(508) 481-0110

Prefer to talk first? Contact our team or call (508) 481-0110.