Current offers: $0 Exam, Cleaning and X-Rays with Insurance. 0% Financing Available. In-House Membership from $25 per month. Same-Day Appointments Available.
Create a unique smile you'll love with Philips Zoom whitening. Our cosmetic dentist uses advanced technology to erase deep stains, boost confidence, and safeguard your enamel health.
Quick 2-min form · No credit card needed · Or call for same-day care
The Philips Zoom appointment was relaxing, and the DayWhite trays keep my smile bright between visits.
Laura G.
Whitening patient
Personalized Philips Zoom Plan
Choose WhiteSpeed in-office or DayWhite/NiteWhite kits matched to your shade goals.
Sensitivity Support
Relief ACP serums and custom lamp settings keep zingers to a minimum.
Event-Ready Boost
Pair your Philips Zoom session with polishing for milestone photos and celebrations.
Long-Term Maintenance
Membership touch-ups and Philips Zoom refills keep your brightness locked in year-round.
The Philips Zoom appointment was relaxing, and the DayWhite trays keep my smile bright between visits.
Laura G.
Whitening patient
Professional Memberships & Clinical Fellowships
Your care is led by Dr. Ambereen Fatima, D.D.S. — Fellow, ICOI (FICOI) · Fellow, AAIP (FAAIP)
Among fewer than 3% of U.S. dentists with dual implant fellowships
Professional teeth whitening uses concentrated hydrogen peroxide or carbamide peroxide gel, applied under controlled clinical conditions, to remove intrinsic and extrinsic tooth stains and brighten teeth by multiple shades. In-office treatments achieve results in a single 60–90 minute appointment, while custom take-home trays provide gradual whitening over one to two weeks.
Medically reviewed by Dr. Ambereen Fatima, D.D.S. — FICOI · FAAIP
Professional teeth whitening uses dentist-supervised hydrogen peroxide or carbamide peroxide gel to remove deep stains and brighten teeth by up to 8 shades. In-office Philips Zoom treatments take about 60 minutes, while custom take-home trays deliver gradual results over one to two weeks.
Advanced Blue LED Light Technology
Over-the-counter strips can take weeks. Philips Zoom WhiteSpeed uses advanced blue LED light-accelerated technology to clinically whiten teeth up to 8 shades in just one visit.
Customizable settings allow us to maximize results while managing sensitivity for your comfort.
Includes amorphous calcium phosphate to protect enamel and improve luster during whitening.
In about an hour, we can erase years of staining from coffee, wine, and aging. Here is how your visit unfolds.
We evaluate your current shade, discuss your goals, and check for any existing sensitivity or restorations to ensure Zoom is right for you.
Your gums and soft tissues are carefully isolated and protected. We apply the professional-grade Philips Zoom whitening gel to your teeth.
The Zoom WhiteSpeed lamp reaches every tooth simultaneously, breaking up deep stains through three or four 15-minute cycles.
We apply a post-treatment gel to protect enamel and reduce sensitivity. You leave with custom trays and instructions to lock in your new shade.
Philips Zoom feels like a treat with calming amenities, personalized plans, and supportive follow-up.
Explore the technology, treatment options, and real patient journeys that make Philips Zoom the #1 patient-requested professional whitening brand.
Watch how our advanced blue LED light-activated technology accelerates the whitening process, delivering dramatic results up to 8 shades whiter in just one 60–90 minute visit. It's the fastest way to a brighter smile.
The "Lunch Break" Lift. See how we apply a two-layer varnish after your cleaning. You brush it off 30 minutes later for a smile up to 4 shades brighter. Fast and affordable.
Whitening on Your Terms. Watch a demo of our custom-molded trays. Perfect for gradual whitening at home or maintaining your WhiteSpeed results indefinitely.
Hear from patients with different needs and lifestyles who achieved their dream smile.
See the transformations firsthand.
"I was worried about sensitivity..."
Reversing years of tobacco stains.
Brightening a natural, moderate smile.
Getting camera-ready for graduation.
While meaningful cosmetic results are exciting, your oral health comes first. Before any whitening treatment, we ensure your gums are healthy and free of disease. This educational video explains why gum health is the foundation of a beautiful smile.
Not all whitening is created equal. See how professional Philips Zoom compares to store-bought options.
Getting married or attending a milestone event? Your smile will be immortalized in hundreds of photos. We specialize in fast, professional whitening treatments tailored for bridal parties, grooms, and event attendees. Book your Philips Zoom session 2-4 weeks before your big day for optimal, radiant results.
A brighter smile opens doors — from milestone celebrations to everyday confidence.
Walk down the aisle with a smile that photographs beautifully from every angle.
A brighter smile sets the tone for every special evening out.
Make a lasting impression in meetings, pitches, and presentations.
With proper care, Philips Zoom whitening results typically last 6–12 months before a touch-up is recommended. The key to preserving your brightness is avoiding highly pigmented foods and drinks — such as coffee, red wine, tea, and dark berries — for at least 48 hours immediately following your in-office treatment, when teeth are most porous and susceptible to restaining.
Using your custom take-home trays with touch-up gel every few months is the single most effective way to extend your results indefinitely.
We recommend scheduling a maintenance whitening session every 6–12 months depending on your lifestyle and dietary habits. Patients who smoke, drink coffee daily, or consume significant amounts of red wine will benefit from more frequent touch-ups. Your custom trays from Innova Smiles can be reused with refill gel syringes, making maintenance both convenient and cost-effective between visits.
Professional whitening delivers results that over-the-counter strips simply cannot match — and it's more affordable than most patients expect. Here's how to plan your investment.
HSA / FSA Eligible
Health Savings and Flexible Spending Account funds can often cover professional whitening — ask our team to confirm before your visit.
0% Financing Available
Monthly Plans
Spread your investment with CareCredit or Cherry — no interest during promotional periods
Exact Quote at Consult
Your personalized whitening plan and exact investment are confirmed during your visit — no surprises, no obligation.
* While cosmetic whitening isn't typically covered by insurance, HSA/FSA funds can be applied. 0% financing available through CareCredit and Cherry. Ask about our new patient whitening specials. A written cost estimate is provided at your consultation before any commitment.
Up to 8 shades whiter in a single 60–90 minute visit
Per-Session Investment
Professional-grade results on your own schedule
Take-Home Investment
Maximum results, lasting maintenance
Best Value Bundle
Payment Options
Insurance: Dental insurance typically does not cover cosmetic teeth whitening. However, HSA (Health Savings Account) and FSA (Flexible Spending Account) funds can often be applied — ask our team to confirm eligibility before your visit.
Financing: 0% interest plans available through CareCredit and Cherry. Spread your whitening investment across convenient monthly payments with no upfront commitment.
Many patients combine Philips Zoom whitening with veneers or clear aligners for a total cosmetic smile transformation. Brighten first, then reshape — or do both together for the most dramatic results.
Professional whitening works beautifully for most patients — but it is not for everyone. Here is how we determine the best approach for your smile.
Not sure if whitening is right for you? We evaluate your teeth, existing restorations, and stain type during a complimentary consultation — then recommend the approach that will actually deliver results.
Book your Philips Zoom session in seconds or call our team. We'll map a plan that keeps every visit comfortable and results long-lasting.
“The Zoom appointment was relaxing, and my smile is noticeably brighter. Worth every penny.”
— Laura G., Whitening Patient
Follow these steps to protect your results and keep your smile brilliantly white for months to come.
Avoid coffee, tea, red wine, berries, and dark sauces for 48 hours after treatment. Your enamel pores are temporarily open, making them vulnerable to new staining during this critical window.
Mild tooth sensitivity after Zoom is completely normal and typically subsides within 24–48 hours. Use a desensitizing toothpaste with potassium nitrate or fluoride, and avoid very hot or cold drinks in the meantime.
Philips Zoom results last 12–18 months with proper care. Schedule a professional touch-up annually and use your custom take-home trays every few months to maintain peak brightness.
Sip water after every dark-colored beverage, rinse your mouth after meals, and use a whitening toothpaste. Tobacco products are among the fastest ways to reverse whitening — avoiding them protects both your smile and your health.
Whitening only affects natural tooth enamel — not porcelain crowns, veneers, or bonding. If you have restorations, we match their shade to your newly brightened teeth for a uniformly seamless smile.
Most patients see immediate brightening after their Zoom session. Results continue to improve over the following 24 hours as your enamel rehydrates. Your final shade is typically achieved within two days of treatment.
In-depth guides from Dr. Fatima to help you make confident, informed decisions about your smile.
Innova Smiles offers Philips Zoom professional teeth whitening in Marlborough, serving patients throughout MetroWest — including Hudson, Framingham, Northborough, Southborough, Sudbury, Westborough, Shrewsbury, and Hopkinton — who want dramatic, lasting results.
Over-the-counter whitening products — strips, gels, and whitening toothpastes — use low concentrations of hydrogen peroxide (typically 3–10%) because higher concentrations require professional oversight. Philips Zoom In-Office uses a 25% hydrogen peroxide gel activated by a specialized LED light, dramatically accelerating the whitening reaction. The result: up to 8 shades of improvement in a single 60–90 minute appointment, compared to weeks of gradual lightening with strips.
Professional whitening also comes with the advantage of custom-fitted trays for at-home maintenance. Unlike store-bought trays that allow gel to pool on gums and cause irritation, custom trays from Innova Smiles precisely direct the gel where it is needed — maximizing effectiveness and minimizing sensitivity. Your take-home kit maintains and extends your in-office results for months or years.
Teeth whitening works through oxidation. The hydrogen peroxide in the whitening gel breaks down into water and oxygen radicals that penetrate the enamel and dentin, breaking down the carbon-carbon bonds that create staining molecules. This process lightens the intrinsic color of the tooth — not just surface stains. Understanding this chemistry helps set realistic expectations: whitening addresses discoloration within the enamel, not the color of crowns, veneers, or fillings.
The best candidates for teeth whitening have natural teeth stained by coffee, tea, wine, tobacco, or aging-related yellowing. Teeth with gray tones from tetracycline antibiotic use during development respond more slowly and may require extended treatment. At your consultation, Dr. Fatima will assess your current shade and give you an honest prediction of achievable results based on your specific situation.
Schedule your Philips Zoom whitening appointment at Innova Smiles, located at 340 Maple St Suite 100, Marlborough, MA 01752. Call (508) 481-0110 or use our online scheduling link. Serving Hudson, Framingham, Northborough, Southborough, Sudbury, Westborough, Shrewsbury, Hopkinton, and all of MetroWest.
Redefining the dental experience in Marlborough through uncompromising quality, advanced precision, and personalized hospitality.
Your comfort is our clinical priority. From spa-like amenities to gentle anesthesia techniques, we ensure an anxiety-free experience.
We eliminate guesswork. Using sub-millimeter 3D scanning, we plan every restoration with surgical accuracy for a perfect, lasting fit.
We believe in transparency. You'll receive a clear, line-by-line investment plan before any treatment begins—no hidden fees, ever.
We exceed standard protocols. Our studio far surpasses American Dental Association and CDC sterilization standards to ensure the highest level of patient safety.
Step by Step
Your current tooth shade is documented and target shade is discussed. A brief oral exam ensures your teeth and gums are healthy enough for whitening treatment.
A protective barrier is carefully applied to your gums and soft tissues to shield them from the professional-strength whitening gel throughout the procedure.
Professional Philips Zoom whitening gel is applied and activated with a special LED light. The process is repeated for 3–4 rounds of 15 minutes each for optimal results.
Final shade is compared to your starting shade — most patients achieve 4–8 shades brighter. You receive a custom take-home whitening kit with trays for touch-ups.
Your current tooth shade is documented and target shade is discussed. A brief oral exam ensures your teeth and gums are healthy enough for whitening treatment.
A protective barrier is carefully applied to your gums and soft tissues to shield them from the professional-strength whitening gel throughout the procedure.
Professional Philips Zoom whitening gel is applied and activated with a special LED light. The process is repeated for 3–4 rounds of 15 minutes each for optimal results.
Final shade is compared to your starting shade — most patients achieve 4–8 shades brighter. You receive a custom take-home whitening kit with trays for touch-ups.
In-depth guides from Dr. Fatima to help you make confident, informed decisions.
Conveniently located in Marlborough, MA, we serve patients from Gleasondale, Cordaville, Nobscot, and surrounding communities.
Transparent Pricing
Quality dental care is an investment that pays dividends in confidence, comfort, and long-term oral health. Here is what to expect for professional teeth whitening.
Professional Teeth Whitening
$450–$650
Starting from $19/month with financing
Innova Smiles
$450–$650
MetroWest Area Average
$400–$600
Varies by practice. May not include imaging, guides, or follow-up care.
National Average
$300–$800
Wide range reflects geographic and quality differences nationwide.
Our whitening package combines in-office Zoom! treatment with custom take-home trays so you can maintain your results long-term. The at-home kit alone is valued at over $200 and is included at no extra charge.
0% APR financing available through CareCredit and Cherry. No-interest plans up to 24 months.
As low as
$19/month
with 0% APR for 24 months
Available through CareCredit and Cherry. Subject to credit approval.
Whitening is a cosmetic procedure and is not covered by dental insurance. Our membership plan offers 20% off cosmetic treatments.
We handle verification for you
Our team contacts your insurance provider, determines your benefits, and gives you a clear cost breakdown before treatment begins.
No obligation. Your estimate is always free.
Prices are estimates. Your actual cost depends on treatment complexity and insurance coverage. We always provide a written estimate before treatment begins.
Some mild temporary sensitivity is completely normal following a professional whitening session. We use advanced desensitizing agents, including potassium nitrate and fluoride, before and during treatment to keep you exceptionally comfortable. If you naturally have sensitive teeth, please let us know beforehand.
Real reviews from families across MetroWest Massachusetts.