Privacy Policy

Innova Smiles ("us", "we", or "our") operates the https://www.innovasmilesdental.com website (the "Service") and is a dental practice located in Marlborough, Massachusetts.

This page informs you of our policies regarding the collection, use, and disclosure of personal data when you use our Service and the choices you have associated with that data. We use your data to provide and improve the Service. By using the Service, you agree to the collection and use of information in accordance with this policy.

Information Collection and Use

We collect several different types of information for various purposes to provide and improve our Service to you.

Types of Data Collected

Personal Data

While using our Service, such as when you request an appointment, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you ("Personal Data"). Personally identifiable information may include, but is not limited to:

• First name and last name
• Email address
• Phone number
• Address, State, Province, ZIP/Postal code, City
• Information about whether you are a new or existing patient
• Notes or comments you provide regarding your appointment request

Usage Data

We may also collect information on how the Service is accessed and used ("Usage Data"). This Usage Data may include information such as your computer's Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

Use of Data

Innova Smiles uses the collected data for various purposes:

• To provide and maintain our Service
• To schedule, confirm, and remind you of your appointments
• To notify you about changes to our services or policies
• To allow you to participate in interactive features of our Service when you choose to do so
• To provide patient care and support
• To improve our services and patient experience
• To monitor the usage of our Service
• To detect, prevent and address technical issues

SMS Messaging and Data

We value your privacy and the information you consent to share in relation to our SMS marketing service. We use this information to send you text notifications, text marketing offers, and transactional texts, including requests for reviews from us.

We will not share or sell your opt-in to an SMS campaign with any third party for purposes unrelated to providing you with the services of that campaign. We may share your Personal Data, including your SMS opt-in or consent status, with third parties that help us provide our messaging services, including but not limited to platform providers, phone companies, and any other vendors who assist us in the delivery of text messages. All of the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

Security of Data

The security of your data is important to us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.

Cookies & Tracking Technologies

We use cookies and similar tracking technologies to monitor activity on our Service and hold certain information. Cookies are files with a small amount of data which may include an anonymous unique identifier. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent.

We use the following third-party analytics and advertising services:

• Google Tag Manager & Google Analytics: Used to analyze website traffic and usage patterns. Google may use the data collected to contextualize and personalize ads. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.
• Meta (Facebook) Pixel: Used to measure the effectiveness of our advertising and understand how visitors interact with our website. You can control ad preferences through your Facebook Ad Settings.

You may opt out of tracking by clicking the "Opt Out" button on our cookie notice banner, which appears when you first visit the site. When you opt out, tracking scripts are removed on your next page load.

Third-Party Service Providers

We may employ third-party companies and individuals to facilitate our Service, provide the Service on our behalf, perform Service-related tasks, or assist us in analyzing how our Service is used. These third parties have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose. Our third-party service providers include:

• Website hosting and content delivery providers
• Appointment scheduling platforms
• Payment processing services (CareCredit, Cherry)
• Email and SMS communication platforms
• Analytics and advertising platforms (Google, Meta)

HIPAA & Protected Health Information

This Privacy Policy governs information collected through our website and online forms. Please note that our website contact forms, quizzes, and online tools are not HIPAA-covered electronic health record systems and are not secure patient portals. Do not submit protected health information (PHI), social security numbers, or sensitive medical records through any website form.

Clinical health information collected during in-office visits and treatment is governed by a separate HIPAA Notice of Privacy Practices, which is provided to all patients at their first appointment and is available upon request at our office. The HIPAA Notice of Privacy Practices describes how your medical and dental health information may be used and disclosed and how you can access this information.

Children’s Privacy

While our dental practice provides care to patients of all ages, including children, our website and its interactive features are not directed at children under the age of 13. We do not knowingly collect personally identifiable information from children under 13 through our website. If you are a parent or guardian and you are aware that your child has provided us with Personal Data through our website, please contact us. If we become aware that we have collected Personal Data from a child under 13 without verification of parental consent, we will take steps to remove that information from our servers.

Appointment requests and medical forms for minor patients should be submitted by a parent or legal guardian.

Data Retention

We will retain your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

Website usage data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of our Service, or we are legally obligated to retain this data for longer time periods.

Your Rights

You have the right to request access to, correction of, or deletion of the personal data we hold about you. You may also request that we restrict processing of your personal data or object to certain processing activities. To exercise any of these rights, please contact us using the information provided below.

If you have subscribed to our email newsletter, you can unsubscribe at any time by clicking the "unsubscribe" link included in every email we send. If you have opted in to SMS communications, you can opt out at any time by replying STOP to any message.

Do Not Track Signals

Some web browsers transmit "Do Not Track" (DNT) signals to websites. Because there is no uniform standard for how DNT signals should be interpreted, our website does not currently respond to browser DNT signals. You can control tracking preferences through our cookie notice opt-out functionality.

Massachusetts Privacy Rights

Under Massachusetts law (M.G.L. Chapter 93H and 201 CMR 17.00), you have the right to be notified in the event of a data breach involving your personal information. We maintain a comprehensive information security program designed to protect personal information in accordance with Massachusetts data security regulations. In the event of a security breach involving your personal information, we will notify you and the Massachusetts Attorney General’s Office as required by law.

Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page.

We will let you know via email and/or a prominent notice on our Service, prior to the change becoming effective and update the "last updated" date at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have any questions about this Privacy Policy, please contact us by email at info@innovasmilesdental.com.